first thoughts on idea for major project.

my first thoughts about major project happened over the summer holidays, i know i wanted to do something about social responsibility, but all the things i was coming up with made me feel too hypocritical.

my second thought was to continue where i left off in a graphic design project i did last year that was all about trying to fight apathy.

my third and fourth thoughts are all but forgotten. one of them had to do with reducing waste by redesigning the shopping experience, i remember that much.

my fifth thought was about what a 'good citizen' is, what that means in our society, and what it means to others, is there a universal 'good citizen'? are there values we can all agree on? basic human values --> philosophy and humanism.
I am very interested in ethics and morals, i may go further in this direction yet.

My sixth idea/direction came from reading De Botton. He suggests much of why we consume and the reasons for our status anxiety is part of a quest for love. he suggests we have two loves in our lives: the romantic love of a significant other, and the longing to be esteemed by others. he suggests consumerism is perpetuated by our desire for love/affirmation from others.

If this is true can making one feel secure in who they are, curing them of their status anxiety, through love; can this slow the insatiable appetite we have for consumable goods?
to be a little corny, like bobmarley believed love could CURE war l, can it cure consumerism? where will this true love come from? can i encourage it in some way? true love concers all?