DeBeers, a giant in the diamond industry, has tried to distance itself from the blood diamond crisis, and those moves inspired the parody ad that appeared next to similar spoofs of General Motors and Monsanto. The company is now trying to intimidate the domain name registrar into shutting down the nytimes-se.com domain name, a move to sidestep the First Amendment and other protections of parody as free speech. The site is reportedly “at risk” and its creators have been granted representation by the Electronic Frontier Foundation as they proceed with mediation.
Advertiser:
The Yes Men for DeBeers
Agency:
Anti-Advertising Agency
Source:
The Groundswell Blog
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