Thursday, May 20, 2010

a way to change behaviour?

The $73,000 bar bill


How to dissuade people from drink-driving? Add the true cost to their drinks bill. Nice live idea that could be used for many, many real-life scenarios where the true cost of our actions aren’t passed on to us.

can i find a way that isn't money. i hate how money is the cause of and arguably the solution to all our problems.

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